Pow Low is a brand that organizes running events targeting aged 30 or above male runners in Hong Kong. “Pow (跑)” means “running” while “Low (佬)” means “adult men (guys)”.

We designed the total brand identity of Pow Low including the logo, event graphics, and premiums. We created a logotype by combining the Chinese characters “跑“ and “佬“ in a well-known traditional Hong Kong font style.